The most remarkable part of life is having people distort the obvious meaning of words into something that it was never intended to mean. Recently I had the fortune of arguing with a 'liberal' who claimed that government-run health care is a "free-market" reform! I have never heard of something this irrational.
However, a lot of the liberals have read Saul Alinsky's "Rules for Radicals," in which he trains radical leftists to use the framework that people are used to (capitalism) in order to support the Statists' perverted and unpopular radical views. Thus, when trying to create a government-run, authoritarian health care system, it makes sense to lie and call this "free-market" than to call it what it is -- a dark road towards serfdom, where citizens become subjects, and those within government become our masters.
For those who had the misfortune of going to a government-run school, a "free-market" is one in which an individual, freely and voluntarily, purchases products and services from another, or works or invests with another, without coercision, and without subsidies or mandates to interfere in this judgment. From the definition in Wikipedia: "A free market describes a market without economic intervention and regulation by government." Thus, by definition, the ObamaCare proposal is not a free-market reform.